One word .com domains
One word .com domains are some of the most coveted assets on the web. Why?
Since the dawn of the internet in the 1980s, smart companies and individuals have realized that the more memorable and resonant the domain, the better. The amount of time saved on URL type-ins and e-mails alone is worth its weight in gold. If a business' domain can pass the radio test, it is also worth a significantly higher amount. Many businesses have difficulty conveying to their customers what their website address is, often because the domain is too long or the spelling is confusing. With one word .com domains, these issues are no more.
There are many words in the dicitionary but not all have the same meaning and power that could translate into a brand name. Certain words have much more versatility and are used by a plethora of companies, and thus competition for these unique names is fierce.
The majority of these domains were registered in the early–mid 1990s which is when Network Solutions first started making domains available to register. Just because a one word .com domain doesn’t resolve, doesn’t mean it isn’t owned. All of them are very much owned and very rarely will you find one expiring due to the immense value they command.
One word domains is the asset class of .com that have consistently appreciated in value over the years.
What is a typical one word .com domain worth? That is a difficult question to answer.
A recognized and powerful word in the .com format will almost certainly start in the six figure range of US dollars and could go upwards into the millions.
A good number of one word .coms are in use by major companies and will never be available for re-sale. Examples of this include;
SumoMe.com >> Sumo.com
PWC.com – Price Waterhouse Coopers
CNN.com – Cable News Network
ABC.com – American Broadcasting Company
McD.com – McDonalds
Savvy investors have subsequently bought up the ‘loose hanging’ one word domains from individuals/former businesses and in general ask for ‘retail pricing’. A lot of companies don’t understand this and consider them to be squatters. However, one word .com domains are extremely versatile, and for these investors, they represent a great investment opportunity. For example, you can expect a domain name such as Ovation.com to command a retail price well into the six figures USD – there are countless comparable sales to back this up on resources such as DNJournal.com and NameBio.com.
A minority of sales are published; therefore the ones that are reported are only the tip of the iceberg. Most large sales of one word .com assets take place under NDAs that would blow the average public sale out of the water. Those who are not very clued up in the space often make lowball offers on these domains because they appears not to be in use, however almost all domain owners are aware of their asset's actual worth.
Even though companies may find it hard to ‘splash out’ on such an expensive asset, once the domain name is owned by them, they only have to pay a nominal renewal fee to keep it forever. The good ones are also rapidly appreciating, so even though an end-user may put it to use, they also have an asset in their portfolio that is likely to continue to appreciate for years to come.
What can you do if you can’t afford your desired one word .com or if the owner won’t sell? We know that’s a frustrating position to be in. Luckily for you, there are now many alternative domains to .com. Yes, in an ideal world everyone would choose the .com, but you aren’t limited by .com. Uniregistry and Godaddy for example offer a wealth of options in different extensions to com. You may also choose to go for another known extension like .net which will usually come at a fraction of the cost of a .com. Some of the downsides to using these cheaper alternative extensions include loss of customers due to unfamiliarity with non .coms, potential misdirected e-mails accidentally sent to the .com domain, and general consumer confusion.
Below is a list of recent published one word .com sales. Remember, many of the larger sales go unreported, so these sales are not necessarily an accurate indication of actual values.
EKO.com $1,500,000 2019-10-20 Uniregistry
NCC.com $300,000 2019-07-07 VIP Brokerage
PFF.com $270,000 2019-06-09 Pvt Sale
DXL.com $1,150,000 2018-12-23 Pvt Sale
GAB.com $220,000 2018-09-12 Flippa
FXT.com $150,000 2018-08-21 Sedo
NWM.com $325,000 2018-07-15 Pvt Sale
ICE.com $3,500,000 2018-07-06 Grit Brokerage
EEN.com $300,000 2018-05-13 GetYourDomain
URW.com $195,000 2018-05-13 Pvt Sale
Updated: 11/12/2019 (Source: NameBio.com)